Learn what Google thinks of your Website

August 31st, 2010

I’ve been having a little break from Web Design today, the websites I’ve been working on are with the clients awaiting approval and I was off browsing the web for some inspiration and motivation.
I found a little Gem to help you get better results in Google.

How Google sees your website

Google and other Search Engines don’t view your site in the same way as a person. They are effectively blind and can’t evaluate things in the same way we do.

Search Engines send out ‘spiders’ to gather all the addresses of every web page on the internet and store them in Datacenters spread across the world. Google will then analyse the information in those pages and assign it a score based on it’s content. Now, that’s a very simplistic view, there’s a lot more to it, but it will do for the purpose of this exercise.

One of the ways Google evaluates your site is to calculate Keyword Density, simply put this is how many times a particular word or phrase appears on your page. It give areas like Headings, emphasised text (bold) more value than standard text and the position of the words on your pages is weighted aswell.

Viewing your page like a Googlebot (spider)

Firstly, open this link in a new Tab or window – Keyword Density Checker and grab a pen and piece of paper.

Type your website address into the KDC and have a look at the results – for this exercise, we’ll write down the top 5.

ALL credit for this method goes to Christine OKelly, who runs an SEO copywriting firm at SelfMadeChick.com. You can view the original post, and more of her articles here.

Results for webecho.com.au:

  • Website – 8.7%
  • Design – 6.5%
  • Marketing – 3.6%
  • Web – 3.6%
  • Business – 3.6%

So as far as Google is concerned, my homepage is about Website, Design, Marketing, Web and Business. That’s great as it’s exactly what I do – Website Design and Marketing for Small Business.

OK, I knew what would come up as I’ve spent a lot of time getting the page right.

Back to you – are you surprised to see what Google thinks your site is about?

Are you Keywords and phrases missing from the list? Don’t panic, to follow is an example and a couple of simple fixes that you (or your web designer) can fix in a few minutes.

I’ve provided an example from page 10 of Google Search results:

  • bay – 8.4%
  • eagle – 5.34%
  • *removed for privacy* – 3.05%
  • luxury – 3.05%
  • western – 3.05%
  • australia – 3.05%

If I owned this business, I would want to be ranked highly for these Keywords and phrases “Eagle Bay Holiday Homes”, “Eagle Bay Holiday Houses” or “Eagle Bay Accommodation” – those are the 3 most searched terms to find what this website offers. They’ve missed their opportunity.

Some very simple changes to their webpage could see them leap up in the results.

Fix your Page Titles

Change the title of their webpage to read “Eagle Bay Holiday Home : Name of Business” or “Eagle Bay Holiday Home – Luxury Eagle Bay Accommodation: Name of Business”.

Both of these page titles would help, the second even more so as it covers two of the most searched for phrases and at the same time entices a searcher by promising luxury accommodation.

Fix your description

The description is typically the bit of text presented underneath the Page Title (and link) in Google Search Results.

Web Design & Website Marketing

Writing a short (about 160 characters), truthful and enticing description to get searchers to click on your link.”

“Our Luxurious Holiday Accommodation overlooks the sparkling waters of Eagle Bay”.

Although I haven’t included any exact phrase, the description will read nicely for a Human visitor while also letting Google see Luxurious Holiday Accommodation Eagle Bay grouped together.

It’s very important to realise that while the description does make a difference to how Google views your site, you should write them for people. Stuffing your description with Keywords ‘may’ help your rankings, it doesn’t entice people to click on your link – that should be your goal.

What you can do now

1. Type the URL’s of each of the main pages for your website into the Keyword Density Checker and make a note of the top 5 keywords for each.

2. Write down the current Page Title and Description for each page (See notes below on how to find both).

3. Re-write the Page Title and Description using the examples I gave above as guides.

4. Ask your Web Designer to put your new Titles and Descriptions on the relevant pages for you.

Find your Page Title and Description

Your Page title should be displayed across the top of your Web Browser

Website Design & Marketing in Firefox

To find your description – right click your mouse over your webpage and choose “View Source”

then look for the following META tag – meta name=”description” content=”This is your Description”

The words between the content “quotes” are your current description.

Better Google Results

Hopefully, you’ll soon be enjoying higher rankings in Google. This bit of easy research and a little bit of creativity on your part could make a big difference to your business.

Following the instructions in this post won’t make you an instant success with Google and there’s a lot more to the effective use of Keywords than just density, but this simple technique will help you eliminate some lost opportunities.

Get a full Website Analysis to discover more ways to improve your Google Rankings.

If you have any comments or questions, please feel free to let me know below.

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